Backbone Start Me Up Innovation Campaign | Prizes 2013

The total value of all prizes awarded will be a minimum of $100,000.

Cash prize
Minimum value of $5,000 cash 
will be awarded to the winner, possibly more based on pending sponsorship agreements.

Incubator space and mentoring
Value $15,000
From the Digital Media Zone at Ryerson University (Toronto):
1 year in the “Zone” (or the equivalence in the form of office and meeting space, access to equipment, mentorships, business plan consulting, workshops, exposure, marketing)  

Value $10,000
From GrowLab (Vancouver):
6 months working from GrowLab's space (sharing a space in the hub of Vancouver's start-up scene) for Founder and Cofounder. Attendance to select GrowLab events happening during the same 6 months (DemoDay, Meetups, Speaker events), Mentorship from Mike Edwards (2012 Angel Investor of the Year). Access to select mentorship happening during 6 month period - within one year of winning the award.

Value: $10,000
From GrindSpaceXL (Ottawa) Incubator Program
120 DAYS TO GREATNESS – from an Invest Ottawa incubator program GrindSpaceXL which includes weekly education sessions, peer-to-peer sharing, and meetings with advisors and entrepreneurs in residence. Gain essential knowledge and skills to help turn your early stage technology venture into a great company. Three months of office space at Invest Ottawa (80 Aberdeen Street). Three free customized market intelligences reports. 20 hours of mentorship from Invest Ottawa Entrepreneurs in Residence.

Bell Services
Value $5,000
From Bell Mobility
The winner will receive:
- Two (2) Samsung Galaxy S III™
- One (1) Samsung Galaxy Tab 8.9 LTE
- One year of free service up to a limit of $3K 

Approximate Value of $1,800
From Bell TV for Business 
The winner will receive one 12 month service/prize which includes: 
- Credit for Best & Jukebox programming package 
- Digital service fee 
- 1 free HD receiver 
- Free basic installation, installation of first receiver, installation of one dish and the required wiring

Legal/rules relating to the Bell Services prize

Legal services
Value $5,000
From Wildeboer Dellelce LLP:
Wildeboer Dellelce will provide 2 x 90-day trials to its innovative Fast Track Program for Start-ups. Blue chip legal services at start-up friendly prices, valued at $2,500 each for the winner and runner up.

Marketing services
Value $18,700
From StationX:
Station X Brand and ID package, Brand Blueprint or Product Naming, ID Package, Logo, Brand Guide, ID and stationary package, and or alternate marketing services. 

Value $15,000
From Backbone magazine: 
Full page ad in Backbone magazine along with banner ads on backbonemag.com (for 2 months).

Value $5,000
From Bowery Creative:
Will provide the winner with a full website SEO audit and analysis, all necessary on-site adjustments and fixes, and a full-off site SEO campaign, consisting of link-building, blogger outreach and content promotion. Weekly rankings reports, updated keyword strategies and analytics will all be included.

Membership services
Value $3,000
From ITAC:
Two membership packages that include a free one-year membership for the Internet Technology Association of Canada, which includes $400 in vouchers to use for participation in ITAC events or programs. Each package is worth $1,500 in total.

Coaching
Value $500 x all ten finalists = $5,000
From Canadian Innovation Centre (CIC):
Professional business plan and presentation coaching for all 10 finalists prior to the live pitch off event. CIC has been involved in helping prepare pitches for business plan competitions, funding events (e.g. Dragon’s Den) and finding angel groups and VCs. 

Value $5,000 x 1 winner = $5,000
From Canadian Innovation Centre (CIC):
Extensive business plan and presentation coaching for the winner after the Live pitch off event. 

Priceless
From TMX - Market Open Ceremony:
TMX Group will host a market open ceremony for the winner and finalists of the Backbone Start Me Up Innovation Campaign. The winner and finalists will be received at the TMX Broadcast Centre for a breakfast reception where they will have the opportunity to meet executives from Toronto Stock Exchange and TSX Venture Exchange, followed by a market open ceremony to launch the trading day.

Complete details:
Start Me Up - The Backbone Innovation Campaign 2013 - 2nd Annual
Start Me Up! - The Alpha Exchange Innovation Campaign presented by Backbone magazine in 2012

For sponsorship details contact: 
Steve Dietrich
Publisher, Backbone magazine  

For assistance contact:
Sue Ansell
Backbone Online communications manager