Application questions for the Backbone Innovation Campaign

Presented by Backbone magazine - raising innovative entrepreneurs to the next level.

	Question	No. of Words Maximum
1.	One-sentence product/service pitch	50
2.	Initiative overview and description	200
3.	Current status (time in development, analyst reaction, other funding, etc.)	400
4.	The team (experience, mentors, who you are working with, partners, etc.)	400
5.	Needs addressed (market space, demographic, social and cultural factors, etc. Who needs this and why?)	200
6.	Target market and current competitors (expected users -- primary and secondary, analysis of competitors and their strengths and weaknesses)	200
7.	Uniqueness (what makes your product different or special?)	200
8.	Go-to-market strategy (timelines, distribution, critical next steps)	200
9.	Challenges and risks (experience, funding, other barriers)	100
10.	Financial Overview (for the coming 3 years - CAN$) Expenses: - Material Costs (ex. inventory, materials) - Selling Costs (ex. salaries, travel, product shipping) - Administrative Costs (ex. insurance and taxes, bank charges) Income: - Sales - Other income