Collection of Information
3. BACKBONE may use your Internet Protocol (IP) address to analyze trends, collect demographic information for aggregate analysis and track your progress through the site so that we can better manage
5. BACKBONE offers services that may require you to submit personal information to BACKBONE. The information BACKBONE collects, with your consent, may include, but is not limited to names, e-mail addresses, postal addresses, telephone numbers, other order information, or payment information. This personal information will only be collected with your consent for use as disclosed to you at the time of collection. Access to this information is limited to those who specifically require such information to conduct their business activities and/or responsibilities. Without your consent, BACKBONE does not rent, sell, or share personal information about you with third parties except to provide products or services you have requested.
Use of Personal Information
6. BACKBONE may use the personal information for the purposes which include, but are not limited to, the following:
a. for identification;
b. to meet your requests;
c. to meet regulatory requirements;
d. to comply with the law; or
e. in the case of a contest, contest sponsors will not sell or transmit personal information (information that identifies an entrant as an individual, such as home telephone number, age and home address) to third parties except for the purposes of judging the entries and administering this contest. However, each and every sponsor may have access to this personal information.
f. to share, only as reasonably required for the above purposes, and as long as all parties comply with privacy laws similar to those that apply to our country.
7. Personal information will only be released as follows:
a. with the knowledge and consent of the person; or
b. where required or permitted to do so by law.
8. BACKBONE uses physical, electronic, and procedural safeguards to protect personal information about you.
9. BACKBONE has set up security measures to protect you from the loss or unauthorized use of your supplied personal information. As well, our BACKBONE servers are equipped with secure technology. Despite these measures, and given that no technology is foolproof, we must advise you that there will always remain a certain amount of risk and that your personal information may be disclosed, without your consent, unintentionally, and without fault on the part of BACKBONE. BACKBONE declines any responsibility in the event that such confidential information is disclosed.
Magazine and Newsletter
10. With some services you are given the opportunity to receive a related newsletter by email or post. You can at any time choose to stop receiving a BACKBONE newsletter or BACKBONE Magazine by following the instructions with the newsletter or Magazine.
11. BACKBONE may present links in a format that enables BACKBONE to keep track of whether these links have been followed. BACKBONE uses this information to improve the quality of WEBSITE content.