Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. Acquisitions, new features and new platforms are a daily occurrence, and it can be easy to get lost in the sea of updates in the social world. Similarly, it can also be easy to lose sight of which are actually of benefit to your business.
Are you a CEO? Do you tweet? If so, you are among the '8 percent'. Peter Aceto is and he explains why. Peter sees a dramatic shift in the way companies are now being run, as do other experts like Don Tapscott. Social business is here and one of its big requirements is transparency. Find out what social business leaders are doing to connect with customers and employees in new and exciting ways.
This week, I had the opportunity to guest lecture for a great class on social networking at the University of Toronto. I spoke about how new technologies were facilitating geosocial networking, that is people connecting and sharing place-based experiences via their mobile device. I've been studying this for over two years and I'm an avid user of the ultimate geosocial app,
Foursquare. So I was excited to speak on this topic. I'll give a brief summary of the main themes I addressed in my presentation.
The
Internet Society is celebrating its 20th anniversary this year. They are a global organization devoted to maintaining a free, open, accessible, and viable Internet. I've recently blogged about the Internet Society's call for people to submit ideas for a new
Internet Hall of Fame they are establishing.
What is geosocial and how does it provide ways for people to link products and services?
If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow.
Earlier this year, I looked at the convergence of social media and mobile library applications. I found this was an area that could have a lot of potential to augment information services, but found little innovation in this area. The intersection of increasing user involvement in creating, finding, and sharing their own information, combined with the direct and ubiquitous access of mobiles has prompted discussion in library literature, but it appears little action - yet.
Horizontal networking often creates dissonance in the vertical enterprise. The vertical structure of knowledge did not foresee the coming of horizontal networking tools now shaping today’s workplace.
You have likely heard about the business benefits of a strong Twitter presence: competitive intelligence, increased brand awareness and customer engagement, to name just a few. However, if the Twitterverse is still foreign to you and your colleagues, check out these tips for starting and maintaining a meaningful dialogue:
