TORONTO, Dec. 20 /CNW/ - Toronto-based marketing firm Mash Media Solutions Inc, dba Empirical, announced today that it has completed it's re-branding and from today will now operate as MASH MEDIA, moving into the new year with a fresh focus on integrated, technology enabled multi-platform marketing solutions.
"This is a very exciting time for brands and for their relationships with customers. The rules of engagement have changed in so many powerful ways", says CEO Stephen Tapp. "Brands, more than ever, now have the right platforms to engage consumers wherever they are- across the line- from their laptops to their smart phones, through their social networks, to the advertising around them, 24/7 in real time. This is what MASH MEDIA was born to do. We're creating meaningful conversations for brands and consumers, across all of the marketing platforms that surround them."
MASH MEDIA's marketing strategies are designed to move consumers from virtual interactions with brands to physical and back again, all with performance in mind.
The agency's expertise includes online, mobile and location-based marketing, and social networking applications, all integrated with traditional sales-driven marketing tactics.
Tapp, former founding President of XM Satellite Radio Canada and Executive Vice-President of CHUM Television and head of Citytv says, "MASH MEDIA is all about giving our brand partners strategically connected tools, whether they be traditional or digital, to help them engage their customers and grow their business."
MASH MEDIA creates solutions that enable meaningful dialogue with customers, wherever they are, 24/7. It is a new breed agency that combines full-scale marketing solutions with advanced digital capabilities to drive results for the world's leading brands. MASH MEDIA: at the intersection of marketing and technology, right now.