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ioVector Launches in Apple iTunes.ca App Store   |  December 9, 2009  

Just in Time for the Holidays, Free iPhone Application Helps Toronto Motorists Avoid Traffic

TORONTO--(Marketwire - December 8, 2009) - Intellione, the premier provider of traffic information for consumers, businesses and governments, today announced the Apple iTunes.ca App Store availability of ioVector, a free smartphone application delivering street-level traffic maps, accurate trip times and easy local search to iPhone users throughout the Golden Horseshoe.

Quick reference traffic maps in ioVector are updated twice each minute to show congestion as it happens on most every roadway, not just freeways. Only ioVector uses this level of detailed traffic insight to provide iPhone users with the fastest routes around traffic to their destinations and real-world trip times. Plus, ioVector instantly notifies users in-route of a better path when traffic conditions ahead change. Additional features include easy-to-follow driving directions, up-the-road search, tap-to-drop route markers and instant trip time updates for common routes.

Unlike heavy GPS/navigation applications, ioVector is small in size, downloads in a matter of seconds and is designed to conserve battery power. And unlike other traffic applications offering trial versions, ioVector is always free and feature-rich. Consumers need only manage their data plans responsibly.

Registered iPhone ioVector users are also offered free use of the ioVector (www.iovector.com) online portal -- a companion tool for the wired Web featuring real-time, auto-synching with the mobile application. Places, routes and other favourites saved through either tool instantly appear in the other for true convenience.

ioVector is powered by ioTraffic™ -- a patented system that accurately measures speed on freeways and city streets alike, surpassing all currently available traffic detection systems.

Available for iPhone 3G and 3GS models, ioVector is free to download at www.itunes.ca/appstore.

About Intellione
Intellione's patented system measures traffic on all roadways within 30 seconds and relays live, personalized traffic advice to consumers via smartphones and the Web or through partners. For marketers, Intellione makes direct, in-route connections between advertisers and consumers with easy-to-create and highly effective location-based offers and advertisements. (www.intellione.com)
 
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