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| Innovative Technology Predicts Consumer Behavior and Buying Habits |
September 18, 2007 |
Proclivity™ Predicts What Customers Will Buy, When and at What Price Point
NEW YORK—September 17, 2007--Gilbert Systems, developer of a predictive engine that accurately forecasts online consumer purchasing behavior, announced the launch of its flagship product Proclivity™. Proclivity is an advanced patent-pending platform that helps Gilbert Systems' clients anticipate and predict customer behavior in order to drive their marketing efforts.
Proclivity is an adaptive platform that analyzes a customer's online activity and identifies his/her interests in various merchandise in order to determine future purchasing behavior with unprecedented accuracy. Proclivity uses probability indices to identify customers that are likely to buy a particular product, at a specific price point, within a defined period of time. As a versatile, predictive engine, the platform can adapt to diverse variables such as product categories, price points and seasonal cycles along which to forecast consumer actions. The robust nature of the Proclivity engine allows it to be applied across a variety of industries in e-commerce, including retail, travel, finance and media.
Online businesses can leverage Proclivity to inform their critical marketing decisions. Proclivity allows retailers to identify customers with high purchasing likelihood for a product, and to easily use this information to tailor marketing campaigns for maximum profitability. Simultaneously, through Proclivity's campaign advisory console, clients can accurately forecast ROI for a variety of campaigns and steer their endeavors toward programs with the highest revenue potentials. Since Proclivity's platform helps retailers send customers emails only about products or services that are most relevant to them, order conversion rates and sales productivity increases dramatically while customer attrition decreases.
"We are helping retailers send fewer emails and make more money with each campaign," said Sheldon Gilbert, CEO, Gilbert Systems. "Our clients are astounded at the results they are getting 13-fold increases in order conversion rates, 200-300 percent increases in open and click-through rates and 600 percent or more increases in campaign productivity (defined as revenue earned per email sent)."
Gilbert added, "I wanted to develop an engine that could analyze the behavior of people and products online and predict what consumers would buy, when they will buy it and at what price point. Most companies try to use generic demographic, purchase, or survey data to anticipate consumer shopping preferences. We use data that is self-generated by each and every individual consumer to make more relevant and accurate predictions. This provides finer resolution into the true tastes, preferences and predictive shopping habits of consumers for individual products. The intelligence that Proclivity provides allows our clients to immediately maximize sales and ROI with the generation of high-performance campaigns and optimization of their inventory."
Proclivity is now in pilot programs with a number of major online retailers and publishers.
About Gilbert Systems
Gilbert Systems, founded in 2006,is a technological firm that develops innovative solutions to provide insight and foresight into consumer behavior online. Gilbert Systems' flagship product, Proclivity™, is a predictive engine that accurately forecasts online consumer behavior. Based in New York City, Gilbert Systems is a privately held firm whose mission is to empower companies by helping them ground their business decisions in empirical data while also anticipating trends, optimizing inventory and mastering customer relations in order to extract the maximum value from their sales and marketing efforts. For more information, please visit www.gilbertsystems.com. |
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