
 

|
 |
| Zedge 3.0 Launches; Boasts Over 9 Million Members |
May 14, 2008 |
New Zedge design makes it easier than ever to ‘Free Your Phone’
NEWARK, NJ (--May 13, 2008--) Zedge (http://www.zedge.net), the mobile content destination with more than 9 million members, announced today the launch of its newly redesigned website. This coincides with the company’s significant growth, which now averages more than 20,000 new members daily.
Zedge.net has quietly become aforce to be reckoned with since its acquisition by IDT Internet Mobile Group (IIMG) in December 2006. It is strategically positioned to fully harness the $12 billion mobile advertising market foreseen by top market analysts for 2011, in addition to reaping its share of online advertising, which is forecast to globally reach $147 billion in 2012. The raw data alone speaks to the popularity of the socially driven mobile content community.
Zedge Metrics (as of 5/8/08):
. Average new members per day: 20,000
. Total membership: 9+MM
. Total items in content library: 1.3MM
. Content items downloaded per day: 1MM
. Content items uploaded/created daily: 50,000
. Unique users per month: nearly 5MM
. Monthly Page Views: 330MM
“The newly streamlined Zedge.net makes it significantly easier for the users to find and get what they want, connect with one another, and create and share content,” said Zedge President and co-founder Tom Arnoy. “The new Zedge is a simpler and fun experience, and this is the first of many significant upgrades slated for Zedge.”
The primary benefits of the redesign include a superior site architecture and visual design, providing clear, simple and quick navigation to the content, tools and profiles available on Zedge.net. It features a revamped menu structure, a straightforward top-level index, tabbed browsing of site content and member profiles, greatly expanded member account options, improved search capabilities, and a clearly defined iconography, color scheme and nomenclature.
“The Zedge redesign makes it easier than ever to ‘Free Your Phone’ from the world of premium mobile content and services,” said Zedge Chairman and CEO Moshe Berger. “The Zedge team has built a unique cross platform destination for mobile content, self-expression and community. Zedge is the premier place for totally free mobile content.”
###
ABOUT IDT INTERNET MOBILE GROUP (IIMG) AND ZEDGE:
IIMG develops and licenses original content for distribution through traditional, online and mobile platforms. Its holdings include IDW Publishing as well as Norway-based Zedge (www.zedge.net), one of the world’s most popular user-generated mobile content and social networking communities. Zedge was founded in 2003 in Norway and acquired by IIMG, a division of the US-based publicly traded IDT Corporation in 2006. With more than nine million members around the world, Zedge continues to grow exponentially, averaging 20,000 new members daily, a content library of more than 1 million items, and users in 216 countries downloading, creating and uploading a variety of mobile entertainment content, including images, ringtones, voice tones, screensavers, games and themes.
About IDT Corporation
IDT Corporation (NYSE: IDT, IDT.C) is an innovative and opportunity seeking multinational holding company with operations that span several industries.
In this press release, all statements that are not purely about historical facts, including, but not limited to, those with the words believe, anticipate, expect, plan, intend, estimate, target and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward- looking statements and risk factors included in this document are made as of the date hereof, based on information available to IDT as of the date thereof, and IDT assumes no obligation to update any forward- looking statements or risk factors.
|
|
 |
| Top 300 Issue |

|
| PICK20 Web 2.0 Awards |
 |
|
Presented by
|
 |
|
| Gadget of the Week (Canadian) |
|

Good tote, easier on the Earth
Targus EcoSmart Reflection Messenger Bag
Targus makes four cases using materials that are less toxic, have nickel-free metal and recyclable plastic hardware, and each can be returned to Targus for recycling.
more>>
|
| Gadget of the Week (Japanese) |


Sounds of Japan
Why record just the visual when you can capture the sounds as well.
more>> |
| Backblog RSS feed |
Click to subscribe  |
|