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| Newsbureau Launches Today in Beta Phase |
May 11, 2007 |
Sheliza Mitha is Appointed Editor in Chief to Foster Interactive Media Relations Community For Canada's Top Working Journalists and Public Relations Professionals
Vancouver BC, May 8, 2007: Canadian newsmakers and journalists can now register free with Newsbureau.ca, the country's new, truly interactive media relations community to begin sharing information more easily, effectively and personally than ever before.
Newsbureau.ca -- Canada's interactive media resource -- is an online community created to help businesses and journalists get their media relations work done faster and to a higher standard through personal connections and technology-ready tools.
Created by Immedia Management Inc, the service provides progressive companies with the ability to post news releases, invitations for journalists to review their products and services, expert profiles for interviews and more. Journalists are offered research tools allowing them to post requests for story assistance, respond to news releases online, and learn more about the people and companies seeking to reach them in just a few clicks.
"Newsbureau will offer tools that make it easier and more effective for companies to tell their stories and for journalists to get their jobs done," says Newsbureau.ca co-creator Heather Kirk. "The days of one-way, mass media communications are fading fast. Tomorrow's view is fast, efficient and personal media relations that delivers journalists the information and support they need to cover Canadian news and feature stories.
"We are talking about making it easier for journalists to access the people and information they need to get their jobs done. In that respect, a community of this kind seems an obvious choice for media relations."
Encouraged and inspired by the successful creation of the award-winning Media Kitty service, an international online community for more than 5,200 travel journalists and tourism marketing and PR professionals worldwide, co-founders Heather Kirk and Laura Serena are delighted to launch this Canadian media relations community concept and have assembled an outstanding team to help bring Newsbureau.ca to life.
The focus: quality content, easy-to-use tools and meaningful, personal communications. Working with input from a team of advisors -- including journalists and public relations professionals and business owners who embrace technology -- the dynamic community is now live in a beta or test phase.
Sheliza Mitha Appointed Editor in Chief
Along with a degree in journalism from the University of Oregon, Sheliza has more than 10 years of experience in the areas of corporate communications, investor relations and media relations. She is a freelance writer based in Vancouver, BC and a member of the British Columbia Technology Industry Association.
The Newsbureau.ca Experience
Canada is one of the diverse and most dynamic countries in the world, thanks to its geography and business climate. With a myriad of Canadian business, news and feature stories to be told, Newsbureau.ca is a Canadian media relations service like no other.
This unique service begins with businesses and journalists registering to access the password-protected area of the website, followed by completion of their online personal and company profiles. Posting information and requests, and viewing and responding to others' postings complete the simple media relations process. A complete list of services and how to use them will be available online at newsbureau.ca.
At-a-Glance
The service offers three editions: public, media and client. Standard journalist access is complimentary, with paid VIP media access available for special features. Client access is also free during the beta phase, with paid VIP client access available for additional features, benefits and opportunities. To ensure quality story leads, the Newsbureau.ca editor reserves the right to allow postings on the site. Registered journalists and communications professionals can post feedback to postings and enhance their listings with images, links and more. The service is divided into beats which will be adapted based on user community feedback.
More Information
For additional information or to register for Newsbureau.ca, call US +1 8665996397 Call or visit www.newsbureau.ca.
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