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| Honda Retains The Autumn Group for Bi-Annual Power Event |
May 8, 2007 |
Toronto, ON — May 8, 2007 - Honda Canada Inc., today announced the launch of its spring 2007 Honda Power Event campaign designed to raise consumer awareness around the company’s line of lawnmowers, tillers, water pumps and generators. For the spring season’s campaign, launched mid-April, The Autumn Group was selected to develop and produce promotional flyers, support tools for dealers such as point of sale materials, a series of radio commercials, a 30-second television spot, and a new Web site (www.hondapowerevent.ca) to support the campaign.
“We want consumers to view Honda as a marquee and premium brand when it comes to outdoor power equipment,” said Gabriel Armstrong, Director, Client Services of The Autumn Group. “These campaigns will continue to build Honda’s brand by engaging Canadian consumers in a fun, dynamic and interactive way.”
Over the past year and a half, The Autumn Group has been working to develop creative marketing programs, which promote Honda Canada’s power equipment, marine engines, motorcycle and ATV product lines. The Autumn Group has already successfully promoted Honda’s power equipment, including snow blowers and generators, during the winter branded campaign entitled, “Warm up to Winter”.
About Honda Canada Inc.
Honda is the world's preeminent maker of engines for automobiles, motorcycles and power equipment. With 130 manufacturing facilities in 29 countries worldwide, Honda now attracts nearly 20 million customers annually. Honda Canada manufactures the Honda Ridgeline and Civic, and the Acura CSX and MDX at its two plants in Alliston, Ontario. A new, third plant in Alliston, with the capacity to produce up to 200,000 efficient 4-cylinder engines annually, is scheduled to open in 2008.
About The Autumn Group
For more information on The Autumn Group visit: www.theautumngroup.ca.
For further information, please contact:
Mary Fuochi
The Autumn Group
US +1 4158397455 Call
mfuochi@theautumngroup.ca |
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