Traffic:
- Guaranteed 70,000 unique visitors per month and growing
- Approximately 380,000 page views per month
- Average visit duration is 27 minutes


Online Advertising Options:

- Super banner	$1,875 per month	(rotating 3x max)	728 x 90 pixels
- Full banner	$975 per month	(rotating 6x max)	468 x 60 pixels
- Side bar/mini tower	$1,450	(run of site)	234 x 134 pixels
	$2,450	(run of site)	234 x 234 pixels
	$3,450	(run of site)	234 x 334 pixels
- Page/editorial sponsorship	$350 per month	(per page)
- eNewsletter	$975 per blast	(2 per month max ) 7,000+ addresses	468 x 60 pixels
- Portals sponsorship	$495 per month		468 x 60 pixels banner
- Supplement sponsorship	$250 per month	(plus $1 per word)	Content + logo
- Directory	$495 per year	(per listing - package) 50% discount for print advertisers	Copy (150 words) + logo, 1 press release and 1 career posting
- Career posting	$45 per month	(1 posting)
	$150 per year	(package of 5 postings)
- Press releases	$25 per month	(1 posting)
	$100 per year	(package of 5 postings)
- Backbone content exchange	Call for details	(existing or customized)	Mulitple or one-offs

Mechanical formats supported: GIF (static or animated), HTML, Shockwave Flash.
All rich media and HTML ads open second broswer window on click. Our website was built to support third party trackers.


How Does Backbonemag.com generate its traffic?
- RSS feeds, a dedicated SEO program, customized blogs, daily news updates, daily press releases, national events calendar, enewsletters, careers section, Top300 links, weekly book reviews, weekly gadget reviews and an online directory service.
- Every story in every issue of Backbone magazine links back to the Web site.
- Content links and alliances with Sympatico/MSN, Grand & Toy, KPMG as well as numerous trade tech trade associations. 


Distribution details (print) (per issue):

100,000	The Globe and Mail (to their paid subscribers in metropolitan areas)
15,000-14,000	Corporate distribution alliances (depending on the issue) through such organizations as KPMG (to their best customers), Grand & Toy (to their best B2B tech customers), Procom (to their consultants), Air Canada lounges, Industry Canada (government tech leaders), tech associations.
5,000	Trade shows/events (100 plus per year), newsstands and independent subscriptions. To see a complete listing of events we attend click here.

Total average: 119,000
Total readership: 357,000 (according to an Ipsos-Reid survey of 3 readers per copy)

Who reads Backbonemag.com?
Backbone targets educated, influential, and affluent business decision makers. These are early adopters, forward thinking executives, middle managers, consultants or industry professionals who strive to keep up to date with important trends for both their business and personal use.


Further Reader Statistics:
- 44 years old on average
- 85% purchase products or services online
- 79% regularly use online banking
- 71% have clicked on a website advertisement
- 44% track an investment portfolio online
- 37% plan to buy or lease a computer within the next year
- 35% buy or sell their investments online
- 27% are planning to purchase or lease an automobile within the next year


Our Mission Statement
Backbone is a broad based business magazine and Web site that examines how technology is used to accelerate Canadian business. We keep our readers up to date on new initiatives, ideas and trends in the technology world, and deliver information that is relevant and useful for the day-to-day operation of Canadian companies of all sizes.

In addition to our core focus on practical business insights, Backbone also delivers timely and interesting lifestyle stories, covering the automotive and travel markets, as well as keeping readers up to date on the high-tech gadgets and gizmos carried by the well-dressed exec. Our annual presentation of the Branham 300 results rounds out Canada's best resource for on-the-go business professionals

Backbone provides a tangible tool to enhance productivity and agility in Canada's changing economy. It is the only magazine and web site in Canada that has this focus.


In addition to posting all articles online with a direct address link provided at the end of each story within the magazine we also regularly update our site with the following:

- New cover stories
- Featured articles
- Searchable archives
- Polls/Surveys
- Technology reviews
- Special supplements
- Industry links
- RSS feeds
- Blogs
- Gadget of the week
- Event listings
- Press releases
- Career postings
- Online directory
- Online video production and sponsorship


To inquire about any of the above opportunities please contact:
Natalie Hayward at 604-986-5362 or nhayward@backbonemag.com