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Online Rates  Magazine Rates  

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National Rates (Canadian $)	Frequency Discount
	1x	3x	6x	9x	12x
Full Page	11,900	11,600	11,300	11,000	10,700
1/2 Page	7,900	7,600	7,300	7,000	6,700
1/3 Page	5,900	5,700	5,500	5,300	5,100
D.P. Spread	22,500	22,000	21,500	21,000	20,500
Covers
IFC Spread	26,500	26,000	25,500	25,000	24,500
IFC	13,900	13,600	13,300	13,000	12,700
OBC	14,900	14,600	14,300	14,000	13,700
Special Positioning	+10%
B&W Ads	-10%
Regional Rates
Ontario & Eastern Canada (75% copies)
Full page	1x-8,900	3x-8,700	6x-8,500	9x-8,300	12x-8,100
Western Canada (25% copies)
Full page	1x-4,900	3x-4,700	6x-4,500	9x-4,300	12x-4,100

 

Distribution details (per issue)

100,000	The Globe and Mail (to their paid subscribers in metropolitan areas)
15,000-14,000	Corporate distribution alliances (depending on the issue) through such organizations as KPMG (to their best customers), Grand & Toy (to their best B2B tech customers), Procom (to their consultants), Air Canada lounges, Industry Canada (government tech leaders), tech associations.
5,000	Trade shows/events (100 plus per year), newsstands and independent subscriptions. To see a complete listing of events we attend click here.

Total average: 119,000
Total readership: 357,000 (according to an Ipsos-Reid survey of 3 readers per copy)