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Backbone magazine is a broad-based business magazine that focuses on technology for business executives who need to stay up to date on important trends in technology. It provides a tangible tool to enhance productivity and agility in Canada’s changing economy. It is the only magazine in Canada that has this focus and reaches this large senior business executive audience.

Backbone has a proven track record with its 300,000 plus readers and is supported by some of the largest technology companies in the world. It survived the technology challenges in 2001- 2003 and is now in its 8^th year of publishing.

Distribution details (per issue):

100,000	The Globe and Mail (to their paid subscribers in metropolitan areas)
15,000-14,000	Corporate distribution alliances (depending on the issue) through such organizations as KPMG (to their best customers), Grand & Toy (to their best B2B tech customers), Procom (to their consultants), Air Canada lounges, Industry Canada (government tech leaders), tech associations.
5,000	Trade shows/events (100 plus per year), newsstands and independent subscriptions. To see a complete listing of events we attend click here.

Total average: 119,000
Total readership: 357,000 (according to an Ipsos-Reid survey of 3 readers per copy)


Proven strength and support for Backbone magazine has been demonstrated by recent advertisers: Ajilon, Apple, Athabasca University, Accenture, Adobe, Avaya, Bell, Leading Edge British Columbia, Canon, CIBC, Cisco, CA, CNC Global, Ericsson, Ernst & Young, HP, IBM, Industry Canada, Intel, Fujitsu, Town of Markham, Maxell, Merx, MCI, Microsoft, City of Mississauga, Nortel, Nova Scotia Business, Novell, Oracle, Palm, Philips, RBC, PwC, Primus, Procom, Rogers, Samsung, SAP, Scotiabank, Sony, Sprint, Sun, Telus, Toronto Economic Development, Visa, Vonage and many more.

For further details in media information, advertising, and building distribution alliances
contact Steve Dietrich, publisher at 604-986-5352 or sdietrich@backbonemag.com.

Backbone Definition:

Internet Definition
“Bak ‘bon,”n: High-speed data highways that unite Internet networks across the globe and transform our business

Oxford Definition
“Bak ‘bon,”n: 1 the spine. 2 the main support or most important element in a structure, organization, etc. 3 firmness of character.

The Magazine
“Bak ‘bon,”n: The authoritative Canadian resource for in-depth coverage on business innovation and technology.