Backbone Magazine | August / September 2009

Mike McDerment led FreshBooks to the number one spot on this year's PICK 20, our roundup of Canada's top Web 2.0 practitioners. Plus advice on using Twitter.

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Top 20 Web 2.0: PICK 20 - 2009

Welcome to the second annual PICK 20 roundup of Canada’s leading Web 2.0 pioneers. Created by Backbone and KPMG, the PICK 20 is the only national ranking of its kind. To compile the top 20 we assembled a crack panel of judges and asked them and the...

Pick 20 Web 2.0 Awards

Editor’s Letter

FreshBooks in this year’s PICK 20 top spot

If your phone rings and the call display reads “Michael McDerment,” you should answer. He may be offering to buy you dinner.

McDerment is CEO of FreshBooks, a Toronto-based online invoicing and time-tracking company that launched publicly in ...

Backspace

5 Tips for a greener office

1 Reduce unnecessary lighting: turn off lights in areas that receive sufficient natural light, and repaint interiors in a light colour to increase reflection. Consider motion-detector switches in low-traffic areas like bathrooms.

2 Optimize...

Social media reality check

A recent study from CNW Group and Leger Marketing asked 1,500 Canadian consumers about issues ranging from how often they use online communications tools to how social media influences purchasing decisions. Key results include:

> 49 per

...

Social networking for the gutless

When the folks who built Facebook created the user profile page, Relationship Status was just another field. But according to the authors of a new report, Status is now a vehicle for gutless Canadians to dump once-loved ones. The report was...

The botnet army: 12 million new recruits in three months

Cybercriminals took control of almost 12 million IP addresses in Q1 2009, according to a report from security firm McAfee. That infection rate is 50 per cent higher than in 2008, and the U.S. is now home to the largest contingent of botnet-infected...

Video conferencing 101: no undressing

Video conferencing is a great option as companies move to cut costs and be more environmentally responsible. But it’s a new process for many and the rules of video etiquette are not necessarily well understood. For proof, check out this YouTube...

Smartphones up, cellphones down

Canadian sales of mobile phones will drop 3.8 per cent this year over last, according to IDC Canada. The drop is being caused by a weaker overall economy. “Many mobile phone manufacturers will continue to find it increasingly difficult to grow, given...

IT shops getting greener: Symantec REPORT

Symantec’s 2009 Green IT Report finds senior-level IT executives showing significant interest in green strategies and solutions. Ninety-seven per cent of respondents stated they are at least discussing a green IT strategy, while 45 per cent have...

Economic Development Supplement

Economic development: Canadian technology, innovation and Toronto

Though we remain in the midst of an economic downturn, cities across the globe continue to focus on growth. They are working to attract high-value businesses and the people who build a knowledge-based workforce, and to increase networking...

eTrends

The Big Apple

Ron Avitsur was so irritated when Apple decided to can his project that he continued working on it anyway, inside the company. He was a contractor writing the code for a graphing calculator for a computer Apple was building in 1993. The company...

Executive Overview

Three reasons you should consider the Twitter bandwagon. And one note of caution

Twitter is, in the company’s own words, “a service for friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” More specifically, Twitter is a free...
Illustration: Jon Berkeley

How-to

Make money with free software

They say the best things in life are free, but they also say you get what you pay for. So, when it comes to selecting software for your business, which old saying do you go with? Is free software good enough for your company? Well, yes and no. First,...

Mobility Supplement

Mobility: The changing mobile landscape

After years of talking about the use of wireless data for low-speed applications such as e-mail and text messaging, the mobility industry is finally evolving into a phase of fully powerful, wireless networks that support innovative new devices and...
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