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| Entertainment, media market still climbing |
September 7, 2007 |
The overall Canadian entertainment and media market is growing, according to PricewaterhouseCoopers, which is predicting a 5.6 per cent compound annual growth rate to US$47 billion in 2011 from $36 billion in 2006.
Canadian growth is comparable to global projections at 6.4 per cent CAGR to US$2 trillion in 2011. Spending on the distribution of entertainment and media on convergent platforms (home computer, wireless handset and television) is also growing at high single-digit rates and will overtake traditional platforms in 2008. In Canada, the Internet access and advertising segment is expected to grow at 12.2 per cent CAGR, reaching US$4.5 billion in 2011 from US$2.5 billion in 2006.
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