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| Americans happier with e-com |
May 5, 2008 |
By Peter Wolchak
Customer satisfaction with the e-commerce sector is at an all-time high in the U.S., according to the American Customer Satisfaction Index (ACSI) from the University of Michigan and ForeSee Results. E-commerce in aggregate rises to a score of 81.6 on the ACSI’s 100-point scale, a two per cent jump from 2006. The e-commerce sector now outperforms all other service industries measured by the ACSI.
“The improvement in e-commerce is impressive, given the downward trend in the national ACSI,” said Claes Fornell, head of the ACSI at the University of Michigan. “E-commerce is the only sector to improve this quarter, and in fact reaches an all-time high in customer satisfaction while other industries start to struggle.” More on the report is available at www.foreseeresults.com/Form_Ecommerce_Feb08.html.
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