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| Finally! New from Bell: your cellphone is your movie ticket |
January 2, 2008 |
By Peter Wolchak
 The vendors have been making the promise for years: the functionality of your cellphone is about to expand. At the grocery store you’ll buy your food with your mobile; at the bank your cell will authenticate your identity; standing at a pop machine, you’ll be able to simply type the number that corresponds to, say, root beer, click Buy and the can will clunk out of the machine.
That particular example was showcased by HP Canada in a demo called Cooltown way back in 2001, but very little of that promise had been realized. Small cell-enabled commerce pilot projects have appeared, but there have been no large rollouts of his technology—until recently.
Bell and Cineplex Entertainment launched Mobile Movie Ticketing in October. The service allows Bell clients to be charged for Cineplex Odeon ticket fees on their monthly cellular invoice.
Cell users look up movie times and locations and then send a text message with the word “tickets” to short code “Jump.” The Bell system responds with a link to a purchase Web page. Once the purchase is complete, an electronic bar code is sent to the user’s phone, which is then scanned at a special kiosk at the box office.
And while the initial text message is free, movie goers pay an additional convenience fee of $1.50
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