A recent study from the Canadian Radio-television and Telecommunications Commission reports that media consumption consumes a good chunk of our time. In an average week in 2011, we spent:
- 28.5 hours watching television, up from 28 hours in 2010
- 17.7 hours listening to radio
- 2.8 hours watching Internet television; that number was 2.4 hours in 2010
That means television (Internet plus regular) consumes almost 20 per cent of the hours in each week. Seventy-eight per cent of Canadian households had an Internet connection in 2011; 90 per cent had some sort of television service. However, only 54 per cent of households had download speeds of at least 5 megabits per second. At least that was an improvement over 2010’s 51 per cent.
And we’re paying more for our media consumption. The average monthly broadband bill jumped from $36.99 in 2010 to $38.79 in 2011. The annual Communications Monitoring Report
also found that the average Canadian family spent more than $180 per month on communications services. The overall revenues for the communications industry climbed to $59.3 billion in 2011, a 3.3 per cent increase over 2010’s $57.4 billion.
“Canadians are enthusiastic consumers of creative content, whether it is offered on television, radio or through digital platforms. The fact that they are spending more time watching or listening to programming is good news for Canadian creators,” said Jean-Pierre Blais, chairman of the CRTC, in a statement.
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