TVs online in 2010
One in five TVs connected in 2010
By Peter Wolchak
February 25, 2011
February 25, 2011
Calling the movement a quiet revolution in TV viewing, DisplaySearch reported that 21 per cent of all TVs shipped in 2010 had Internet connectivity. The growth was led by the Japanese market, driven by domestic brand strategies and by high levels of broadband access. The market in Eastern Europe is forecast to grow from 2.5 million connected TVs shipped in 2010 to more than 10 million in 2014. DisplaySearch also predicted that 12 per cent of flat panel TVs sold in China in 2010 will have Internet capability.
“The looming risk now is what happens if every connected TV gets used,” said Paul Gray, director of European TV research. “With Netflix accounting for 20 per cent of peak Internet traffic in the U.S., it’s reasonable to ask if the infrastructure can cope. Set makers need to understand that broadband access does not scale endlessly like broadcast reception.”
Also on the horizon is the move from basic connected sets to Smart TVs, which sport configurable applications, sophisticated search and navigation engines, and advanced user interfaces. Smart TVs run various operating systems, including Linux (MeeGo) and Android (Google TV). “Current shipment levels combined with consumer feedback suggests that Google TV is not yet the Smart TV of people’s dreams,” Gray said. “While adding Internet capabilities into the TV is powerful, it needs to be as effortless as channel surfing.”
Read the DisplaySearch Quarterly TV Design and Features Report
“The looming risk now is what happens if every connected TV gets used,” said Paul Gray, director of European TV research. “With Netflix accounting for 20 per cent of peak Internet traffic in the U.S., it’s reasonable to ask if the infrastructure can cope. Set makers need to understand that broadband access does not scale endlessly like broadcast reception.”
Also on the horizon is the move from basic connected sets to Smart TVs, which sport configurable applications, sophisticated search and navigation engines, and advanced user interfaces. Smart TVs run various operating systems, including Linux (MeeGo) and Android (Google TV). “Current shipment levels combined with consumer feedback suggests that Google TV is not yet the Smart TV of people’s dreams,” Gray said. “While adding Internet capabilities into the TV is powerful, it needs to be as effortless as channel surfing.”
Read the DisplaySearch Quarterly TV Design and Features Report
