Vancouver 2010: 14 gold medals and 65 million mobile text messages

Canadians connected with the Games in unprecedented numbers
By Peter Wolchak
May 14, 2010

Vancouver delivered a big medal count for Canada and big numbers on almost every other measure as well. According to the Vancouver Organizing Committee, 615 medals were awarded among 2,632 registered athletes. The worldwide television audience was estimated at 3.5 billion viewers, while six thousand hours of coverage were delivered worldwide on mobile platforms.

The www.vancouver2010.com site saw 275 million visitors, blowing past the 105 million visitors the Beijing 2008 Games site drew. The Twitter feed at Twitter.com/2010Tweets had 14,000 followers and the Games generated 1.1 million Facebook fans, nearly four times the total amount for Beijing at the conclusion of the 2008 Games.

More than 3.3 million pairs of Vancouver 2010 red mittens were sold.

From Bell Canada, the Games’ telecom partner, come these stats:

  • one trillion packets of data traversed the Olympic network 
  • 90 million minutes of mobile voice traffic were generated 
  • 30 million megabytes of mobile data were created 
  • 65 million mobile text messages were sent and received 
  • 750,000 calls were made from 6,000 landline VoIP phones 
  • 4.9 billion bytes of data were delivered to the Internet on behalf of the Games

 

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