Internet vs. TV - Canadian Interactive Reid Report
More Internet, less TV - Web surfing beats channel surfing for the first time
By Peter Wolchak
May 11, 2010
May 11, 2010
What did you do last week? If you’re an average online Canadian, Ipsos Reid says you spent 18.1 hours on the ’net and 16.9 hours watching TV. Your Internet usage is up from 14.9 hours last year. This is the first time the Web has trumped the boob tube, according to numbers from the Inter@ctive Reid Report.
Males spend significantly more time online than do females (20 compared to 16 hours) but there is not as big a gap when you look at age: 18 to 34 year olds spend 20 hours a week online, with those older than 35 clocking 18 hours.
“In previous years we’ve seen significant differences between the generations and the amount of time they spend online,” said study author Mark Laver. “The data indicates that not only are people of all ages spending more and more time online, but it also points to a shift in how online Canadians are consuming media and where they are spending their free time. Canadians are consuming more and more content online [and] the Internet is poised to take the next step in our lives as it delivers more and more entertainment content to Canadians in their homes and on the go.”
More details on the Canadian Inter@ctive Reid Report.
Males spend significantly more time online than do females (20 compared to 16 hours) but there is not as big a gap when you look at age: 18 to 34 year olds spend 20 hours a week online, with those older than 35 clocking 18 hours.
“In previous years we’ve seen significant differences between the generations and the amount of time they spend online,” said study author Mark Laver. “The data indicates that not only are people of all ages spending more and more time online, but it also points to a shift in how online Canadians are consuming media and where they are spending their free time. Canadians are consuming more and more content online [and] the Internet is poised to take the next step in our lives as it delivers more and more entertainment content to Canadians in their homes and on the go.”
More details on the Canadian Inter@ctive Reid Report.
