Tech management: boost performance with business intelligence
By Staff
April 1, 2010
April 1, 2010
On the field of business, the battle is more than half won through knowledge: knowledge of customers, retail locations, suppliers, inventory and how they all relate to one another. Business decisions can’t be made by throwing darts at maps. Still, in the past the darts scenario wasn’t far from the truth. This has led to a new discipline called geographic business intelligence, in which business intelligence meets spatial interaction.
Geographic business intelligence takes existing customer information, storefront locations, POS data, supplier locations and demographic data and then creates a more accurate, spatial business picture. It adds a missing layer of analysis.
Business intelligence analysis can let a business know where a direct marketing campaign will be most effective, or how to improve distribution or optimize sales channels. Real estate businesses can know when they need to buy a piece of property. Banks and other companies can know where they need a new branch or ATM.
A number of software tools exist, with varying degrees of breadth, depth and functionality. At RSI Research Solutions, we use the AlteryxTM software platform for its performance and speed in giving our clients rich internal data insights.
AlteryxTM takes the functionality of ETL, Data Quality, Reporting and GIS and combines it into one solution that can be used by both analysts and IT professionals.
Existing software solutions rarely allow quick access to internal and external data sources in one place. Instead, geographic business intelligence through AlteryxTM gives powerful insights faster and easier than any product on the market.
For more information or a free trial of the AlteryxTM platform, contact RSI at www.rsicanada.com\alteryx or alteryx@rsicanada.com
PDF (500KB)
Geographic business intelligence takes existing customer information, storefront locations, POS data, supplier locations and demographic data and then creates a more accurate, spatial business picture. It adds a missing layer of analysis.
Business intelligence analysis can let a business know where a direct marketing campaign will be most effective, or how to improve distribution or optimize sales channels. Real estate businesses can know when they need to buy a piece of property. Banks and other companies can know where they need a new branch or ATM.
A number of software tools exist, with varying degrees of breadth, depth and functionality. At RSI Research Solutions, we use the AlteryxTM software platform for its performance and speed in giving our clients rich internal data insights.
AlteryxTM takes the functionality of ETL, Data Quality, Reporting and GIS and combines it into one solution that can be used by both analysts and IT professionals.
Existing software solutions rarely allow quick access to internal and external data sources in one place. Instead, geographic business intelligence through AlteryxTM gives powerful insights faster and easier than any product on the market.
For more information or a free trial of the AlteryxTM platform, contact RSI at www.rsicanada.com\alteryx or alteryx@rsicanada.comPDF (500KB)
