Backbone is about business, technology, lifestyle, innovation, bold ideas, trends and events
 

IIMA: Social Media Branding in the Era of the Empowered Consumer   |  October 21, 2009  

My brand!  My brand!  What about my brand?
 
Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a "voice" often as loud as your marketing budget.  

Register
 
Backbone magazine Speakers' Corner 


Insightful business speaker Jim Harris talks innovation in 
Speaker's Corner 

Start Me Up Innovation Campaign

Backbone magazine latest digital issue

Backbone's Cloud Portal

Backbone's Digital Economy Acceleration Committee

Backbonemag on Twitter