The Canadian Institute: Managing Social Media
October 6-7, 2009   

Practical Solutions and Legal Strategies for Maximizing Success and Minimizing Risk


Location:
The Sutton Place Hotel, Toronto, ON 

Overview:
Social media applications can be great tools for your organization. But with value comes volatility, with reward comes risk. As more and more organizations dip their toes into the social media pool, now is the time to learn to truly manage these evolving tools.

There are a lot of questions surfacing around best practices as well as around significant legal concerns in privacy, disclosure, copyright and security. This program will help you develop solutions to some of these critical business challenges.

• How do you get management buy-in for these new and volatile tools?
• How do you identify the right applications for your organization?
• How do you measure your success? What do you do when things go wrong?

• What privacy and disclosure minefields do social media expose your organization to?
• What are your mandatory privacy obligations?
• What rights do employers and employees have when it comes to social networking sites like Facebook?
• Who owns social media content and who is responsible for it?
• How does IT support the use of social media while meeting compliance requirements?

Attend The Canadian Institute’s Managing Social Media conference to get a handle on the cutting-edge business and legal concerns and walk away with practical information and solutions to overcome them.


Register for The Candian Institute: Managing Social Media

Contact:
Kevin Robichaud, Marketing Manager 
publications@canadianinstitute.com
416-927-0718 

Contact:
Shelley, Customer Service Representative
customerservice@canadianinstitute.com
1-877-927-7936