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| IIMA: Integrated Campaign Management |
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This presentation will provide strategic insights and experiences on building and managing effective integrated marketing campaigns gleaned from a career spent on both the agency and client side.
Effectively managing single-medium marketing campaigns is complex enough to drive many a marketer to drink. Excessively. Integrated campaigns increase this complexity by an order of magnitude. Can you handle the Vermouth?
Your customer universe exists in multiple media, each requiring a unique strategic focus, integrated with a clear vision. Brand fidelity, customer acquisition and retention, traffic and revenue generation, all meet in the media multiverse. Plan, execute, and plan again. Your sanity depends upon it.
Who can benefit:
VP’s & Directors of Marketing
Marketing Managers
Brand Planners
Details and Registration |
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| Green Innovation |
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| Top 300 Issue |
 
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| Gadget of the Week (Canadian) |
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Pick the best 3G for you
RIM Blackberry Bold
Choosing the right smartphone is an important decision, and here’s the good news: while both the new iPhone and the Bold are excellent, the feel is entirely different, making it easy to choose.
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| Gadget of the Week (Japanese) |
Sounds of Japan
Why record just the visual when you can capture the sounds as well.
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