The Advanced Media Forum focuses on ROI from technologies that marketers are using in the 2.0/3.0 reality. In an industry that is facing constant growth, companies find them selves obligated to integrate online and mobile media into their advertising and marketing spectrum. With huge budgets being allocated to all forms of new media; how are companies customizing their metrics to measure monetization of these efforts? The Advanced Media Forum answers that question. Gathering the minds of the leading executives in the industry the summits focus is to find out how media companies are using new technologies to monetize content and traffic.

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