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Guide for Small Business


Is your company eligible to be featured in an Intel Small Business Case Study?


IIMA: Facebook Your Business May 14, 2008 


Join us on Wednesday 14 May for "Facebook Your Business." This fast-moving and informative workshop is intended to help you determine how you can take advantage of Facebook to generate interest and sales! 

What You’ll Learn:

  • start with an overview by UBC Internet Marketing professor Ean Jackson that gives some background on the phenomenally-successful social networking application and how it stacks up with contenders such as MySpace and LinkedIn.
  • Case Study - Citizens Bank of Canada. Maureen McCartney, Web Marketing Manager at Citizens Bank will share how a financial institution used Facebook to promote brand awareness and drive business results.
  • Case Study – Uniserve/Kinzin. Michael Fergusson Chief Products and Innovation Officer at Uniserve and the Founder of Kinzen will talk about how and why he created a Facebook application that now boasts 1.5 million users
  • Facebook How-to Workshop. Phillip Jeffrey of the UBC Media and Graphics Interdisciplinary Centre (MAGIC), will take you on an entertaining voyage of discovery as you learn how to use Facebook for your business
Click for more info

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