Search Marketing Expo – SMX Toronto
April 8-9, 2010   |  April 8, 2010  

Analyze, Optimize and Socialize:

Today’s search marker is faced with multiple challenges and opportunities, from multiple brands and products, sites and languages; to complex goals and success metrics along with an array of new media, tools and technology. Whether social, mobile or on the Web, to achieve ROI success search marketing programs require ongoing testing, measuring and refining. SMX Toronto is programmed for search marketers tackling these opportunities and more. Take a look at what’s in store at SMX Toronto 2010.

Four tracks over two days:

1. Search Business Strategies: Aimed at executives responsible for online marketing (and marketing technology), communications and sales, this series of sessions starts out with a look at how “search” can be used not only for advertising, but also for understanding trends, competition as well as market intelligence. We’ll look at the pros and cons of hiring in-house versus outsourcing; discuss organizational readiness, overcoming functional barriers; and wrap up with a look at how organizations are managing multi lingual, multi site search engine marketing programs.

2. SEO Fundamentals for 2010: This series of sessions is designed for marketers and marketing technology experts responsible for getting found in NON PAID search engine results. From overcoming design, technical and content constraints, to the affects of real time, user generated content, social networks and back links, this series of sessions will bring you up to speed on the most recent changes, requirements and best practices to getting found in NON PAID search engine results.

3. Search Analytics: Continuous improvement through measurement and testing is essential to the success of our search engine marketing efforts. This series of sessions sheds light on the analytics processes and tools used for optimizing paid and non-paid search programs. Industry experts will share case studies and provide real world examples of how “search analytics” is used to improve results.

4. Media and Emerging Technology: There’s no industry quite like it, in a blink a whole new world can open up. This is where we consider the threats, opportunities and potentially game changing new media and technology effecting how people become informed, familiar with a brand and make buying decisions.

At SMX Toronto over 35 industry experts want to share proven strategies and latest techniques that will help your get found in search engines and improve conversion results.

Register now and save $200