eMetrics Marketing Optimization Summit – Toronto
April 6-9, 2010   

eMetrics Marketing Optimization Summit – Toronto
April 6-9, 2010

The Art and Science of Digital Marketing Management
Educational Sessions • Workshops • Networking • Case Studies • Exhibit Hall

What is Marketing Optimization?
Tools and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.

What will I learn at eMetrics?
eMetrics is the premiere global conference focused on improving the results of your digital marketing investment. You will learn how leading marketers and information technology executives are increasing marketing ROI through optimization of campaigns, communications, content, and overall customer experience. You will learn from colleagues, associates and friends from sharing successes, challenges and proven techniques. 


Put online marketing analytics to work
Experts from over 40 top global and national brands will teach you how they are:

•Establishing a marketing metrics baseline
•Correlating offline and online measurements
•Connecting customer satisfaction data with customer behavior data
•Comparing online to other channels of acquisition and distribution
•Changing a corporate culture to embrace marketing experimentation

More on eMetrics Marketing Optimization Summit - Toronto - 2010