Sales Blazers
8 Goal-shattering strategies from the world’s top sales leaders
Mark Cook   |  November 27, 2008  

By Reg Nordman

A good book for leaders like VPs and Directors of Sales, or sales trainers. I really enjoyed the style and viewpoint of this writer. He has selected eight behaviors to focus on and they are very workable. I have bumped into several of them across different sales books:

• Start with a clean bill of health
• Spark a performance pursuit
• Get the express pass
• Play your depth chart
• Activate expectations
• Coach like a professional
• Offer RSVP feedback
• Heighten reward potency

With his background at Covey Institute, the author finds positive ways to help you get the most of out your team. Since he is a sales person himself, he understands the power of story and personal human anecdote. I got my copy at www.thecustomercollective.com  


Sales Blazers
8 Goal-shattering strategies from the world’s top sales leaders
Mark Cook
2008
ISBN 9780071546843