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Anatomy of a Trend
Henrik Vejlgaard
| November 19, 2009
By Reg Nordman
As a fan of “trendsetters it is good to read the academic reasons why this happens. As a trend sociologist Vejlgaard unearths clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.
He includes real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend’s life cycle. I particularly enjoyed his year by year analysis of Madonna since 1983! This is a very useful easy to read, short book (handy for travel.)
Anatomy of a Trend
Henrik Vejlgaard
2008
ISBN 9780071488709
As a fan of “trendsetters it is good to read the academic reasons why this happens. As a trend sociologist Vejlgaard unearths clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.
He includes real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend’s life cycle. I particularly enjoyed his year by year analysis of Madonna since 1983! This is a very useful easy to read, short book (handy for travel.)
Anatomy of a Trend
Henrik Vejlgaard
2008
ISBN 9780071488709
