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Stories That Sell - Casey Hibbard | November 12, 2009
By Reg Nordman
This seems the only book on how to get and write case studies/customer stories. Then she goes on to show you how to best leverage these stories in sales and marketing. Good book, well thought out and very useful. www.storiesthatsellguide.com
Stories That Sell
Turn satisfied customers into your most powerful sales and marketing asset
Casey Hibbard
2009
ISBN 9780615183008.
This seems the only book on how to get and write case studies/customer stories. Then she goes on to show you how to best leverage these stories in sales and marketing. Good book, well thought out and very useful. www.storiesthatsellguide.com
Stories That Sell
Turn satisfied customers into your most powerful sales and marketing asset
Casey Hibbard
2009
ISBN 9780615183008.
