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Direct and Guerrilla Marketing
Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough
| November 5, 2009
By Reg Nordman
Guerrilla marketing on the Internet
The complete guide to making money on-line
Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough
2008
ISBN 9781599181943
Exactly the calibre you would expect of the king of guerrilla marketing (30 books and counting). Full of activities, pithy assessments, to-do lists, case studies and real-life stories. Exactly what you need to get up, get going, and get profitable. See www.gmarketinginternet.com. gmarketingcoach.com, gmarketing.com
e-Riches 2.0
Next generation marketing strategies for making millions online
Scott Fox
2009
ISBN 9780814414620
Another valuable AMACOM book. Deep knowledge, well assembled, in a very readable style make this a must read for the Internet marketer. The chapters on social networking marketing are worth the price of the book themselves. check out www.scottfox.com. He wrote Internet Riches. Reviews like “Our company’s Internet marketing and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise." — Michael Rapino, CEO, Live Nation
Successful Direct Marketing Methods
Interactive, database & custom marketing for the multichannel communications age
8th Ed
Bob Stone & Ron Jacobs
2008
ISBN 9780071458290
McGraw Hill has put out a bible in this book. Over 50,000 copies sold. Lots of up-to-date stuff on e-marketing, but you read this to get a thorough grounding in the basics of the direct method. Good case studies as well. There is no subject untouched in this book and it needs to be on the shelf of every serious marketer out there.
Guerrilla marketing on the Internet
The complete guide to making money on-line
Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough
2008
ISBN 9781599181943
Exactly the calibre you would expect of the king of guerrilla marketing (30 books and counting). Full of activities, pithy assessments, to-do lists, case studies and real-life stories. Exactly what you need to get up, get going, and get profitable. See www.gmarketinginternet.com. gmarketingcoach.com, gmarketing.com
e-Riches 2.0
Next generation marketing strategies for making millions online
Scott Fox
2009
ISBN 9780814414620
Another valuable AMACOM book. Deep knowledge, well assembled, in a very readable style make this a must read for the Internet marketer. The chapters on social networking marketing are worth the price of the book themselves. check out www.scottfox.com. He wrote Internet Riches. Reviews like “Our company’s Internet marketing and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business expertise." — Michael Rapino, CEO, Live Nation
Successful Direct Marketing Methods
Interactive, database & custom marketing for the multichannel communications age
8th Ed
Bob Stone & Ron Jacobs
2008
ISBN 9780071458290
McGraw Hill has put out a bible in this book. Over 50,000 copies sold. Lots of up-to-date stuff on e-marketing, but you read this to get a thorough grounding in the basics of the direct method. Good case studies as well. There is no subject untouched in this book and it needs to be on the shelf of every serious marketer out there.
