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Grown up Digital
Don Tapscott
| October 24, 2008
THEY HAVE ARRIVED!
October /08: Controversy is swirling around the Net Generation. Critics allege the children of the Baby Boomers, ranging in ages from 12 to 30 and reared in the embrace of digital technologies, are disinterested in politics and public affairs; are not intellectually engaged; no longer read and are only interested in games and blogs; are narcissistic, self-absorbed and unaware of privacy boundaries.
But this global generation is savvier, more creative, more diverse, more collaborative, and more adaptable because of their digital embrace, argues Don Tapscott in GROWN UP DIGITAL, a follow-up to his bestselling book Growing Up Digital. He writes that the Net Generation's biggest strength is the ubiquity of digital technology in their lives. It has created profound improvements in the in the way they process information, work, create, and interact; their brains are even physiologically hotwired differently. They are poised to deeply transform society – and the change is well under way.
The result of more than 11,000 interviews with Net Geners, along with scientific studies, input from academics and leaders in business, education and government, Tapscott has put together a dynamic look at the thinking, habits, and expectations of the Net Generation.
Covering aspects of family, workplace, citizenry, education, society, and marketing, GROWN UP DIGITAL drills down into Net Gen behaviors and the powers they hold. From transparency in business, government, and consumption across the board (and extending to all manner of self-expression), to expectations they have about their elders, teachers, leaders, parents, society, and each other, this is a generation that behaves unlike any other.
Here is a handbook for educators to understand how best to teach; a rulebook for policymakers seeking to embrace new voters; for business leaders who want to understand the next generation of talent; for parents to better understand their kids; a sociological study of technology's influence on culture; and how digital immersion strengthens the muscles of the mind. In GROWN UP DIGITAL, Tapscott reveals the two-way street: "Technology is influencing the way kids think, and the way kids think is influencing how they use, and shape, the Internet and every institution in society."
GROWN UP DIGITAL
Don Tapscott
Pages: 368
ISBN: 978-0-07-150863-6
McGraw-Hill Publication
October /08: Controversy is swirling around the Net Generation. Critics allege the children of the Baby Boomers, ranging in ages from 12 to 30 and reared in the embrace of digital technologies, are disinterested in politics and public affairs; are not intellectually engaged; no longer read and are only interested in games and blogs; are narcissistic, self-absorbed and unaware of privacy boundaries.
But this global generation is savvier, more creative, more diverse, more collaborative, and more adaptable because of their digital embrace, argues Don Tapscott in GROWN UP DIGITAL, a follow-up to his bestselling book Growing Up Digital. He writes that the Net Generation's biggest strength is the ubiquity of digital technology in their lives. It has created profound improvements in the in the way they process information, work, create, and interact; their brains are even physiologically hotwired differently. They are poised to deeply transform society – and the change is well under way.
The result of more than 11,000 interviews with Net Geners, along with scientific studies, input from academics and leaders in business, education and government, Tapscott has put together a dynamic look at the thinking, habits, and expectations of the Net Generation.
Covering aspects of family, workplace, citizenry, education, society, and marketing, GROWN UP DIGITAL drills down into Net Gen behaviors and the powers they hold. From transparency in business, government, and consumption across the board (and extending to all manner of self-expression), to expectations they have about their elders, teachers, leaders, parents, society, and each other, this is a generation that behaves unlike any other.
Here is a handbook for educators to understand how best to teach; a rulebook for policymakers seeking to embrace new voters; for business leaders who want to understand the next generation of talent; for parents to better understand their kids; a sociological study of technology's influence on culture; and how digital immersion strengthens the muscles of the mind. In GROWN UP DIGITAL, Tapscott reveals the two-way street: "Technology is influencing the way kids think, and the way kids think is influencing how they use, and shape, the Internet and every institution in society."
GROWN UP DIGITAL
Don Tapscott
Pages: 368
ISBN: 978-0-07-150863-6
McGraw-Hill Publication
