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The New Rules of Marketing and PR
How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
David Meerman Scott
| October 22, 2007
By Reg Nordman
This book could change your approach to the web. It has a record number of post it notes attached to pages. The “new style ” of writing books first in a blog and then into print is starting to generate more books like this one, chock full of very useful information and methods, vs academic tomes with thoughtful but less tested ideas.
So many great ideas in this book, but one that comes up early is that Press Releases are read as much by buyers than any other group out there, due to search engine retrieval long after the release is out there. So you need to write your releases as much for your buyers as to media, and make sure they are always posted on your site media centre. This reinforces the need for all your web content to talk to buyers in their words about their issues, not how great your company or product is. One more reinforcement of the core research findings behind our Precision Sales and Marketing approach. A library keeper, but a working book, not just a reference.
The New Rules of Marketing and PR
How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
David Meerman Scott
ISBN 9780470113455
This book could change your approach to the web. It has a record number of post it notes attached to pages. The “new style ” of writing books first in a blog and then into print is starting to generate more books like this one, chock full of very useful information and methods, vs academic tomes with thoughtful but less tested ideas.
So many great ideas in this book, but one that comes up early is that Press Releases are read as much by buyers than any other group out there, due to search engine retrieval long after the release is out there. So you need to write your releases as much for your buyers as to media, and make sure they are always posted on your site media centre. This reinforces the need for all your web content to talk to buyers in their words about their issues, not how great your company or product is. One more reinforcement of the core research findings behind our Precision Sales and Marketing approach. A library keeper, but a working book, not just a reference.
The New Rules of Marketing and PR
How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
David Meerman Scott
ISBN 9780470113455
