Backbone Magazine - The New Influencers<br />A marketers guide to the new social media<br />Paul Gillin

Magazine

Events

Careers

Current Issue

Directories &
Industry Blogs

Canadian Technology Associations

Data Warehousing

eHealth

ICT Hardware and Infrastructure

IT Staffing Solutions

Online Education and MBAs

Outsourcing

Professional Services

Security

Social Networking

Software Companies

VOIP

Web Developers

Wireless Solution Providers

To post a directory listing contact Backbone

Multimedia

^{sponsored by}

Podcasts
Mobility Podcast
Productivity Podcast
IT Metrics Podcast

Webcasts
Dual Core Laptop Computing
Staying connected on the go
Wireless Business Podcast
SMB Success

How-to Guides
Find Ideas to inspire your digital life

Small Business
Case Studies
Action International
Float point
Ghadban Accounting
Grant Stream
Promation
Vertical Brokers

Guide for Small Business
Freedom to succeed in business

The New Influencers
A marketers guide to the new social media
Paul Gillin

October 15, 2007

By Reg Nordman

This title is a tad misleading, because the book is pretty well focussed on blogging, blogs, tagging and podcasts. The explosive nature of social media, means that much more has happened since he sent this book to the press. However it is still a good resource.

The foreword by Geoffrey Moore is a treasure. Also the small stories about influencers etc in this area are very useful. (Do you know what Dan Bricklin is up to these days?) Gillin sends you to some applicable resources, e.g. podsafe music is “free” music that you can use on your podcast, provided the artist gets attribution.

It will date pretty fast, but if you can get it from the library etc. it is a worthwhile read.

The New Influencers
A marketers guide to the new social media
Paul Gillin
ISBN 1884956653

Top Lists

Top 3 Smartest Canadian Cities in 2008

Edmonton
Fredericton
Vancouver

from the Intelligent Community Forum's Smart 21 shortlist

more about this list>>

more lists>>

Special Supplements

Green Technology - The rise of green technology.
Data Management - information sharing and data lifecycles.
eHealth - New technology is changing the face of healthcare in Canada.
Outsourcing - Read about how outsourcing can enhance your company's bottom line.
eLearning - Canada’s smartest businesses are applying new technologies to employee training.
eTravel - Learn how new technologies are helping hotels provide service.
Fast Cities - Technology is changing urban environments with updated options from voting to paying for parking.
Security - Converged security takes a holistic approach to safeguarding your company.
Technology - at the 2010 Winter Olympic Games.
UK Trade & Investment - helps businesses prosper in the UK market.
Unified Communications - VoIP, human communication, converged networks, and more.
VoIP - Discover how Canadian companies are harnessing the power of VoIP.

Top 300 Issue

Gadget of the Week (Canadian)

Play music, use Linux, save power
Bowers & Wilkins Zeppelin iPod dock

It’s pricey at US$599 but if you need big sound and a great-looking home for your iPod then take a look at the Zeppelin.

more>>

Gadget of the Week (Japanese)

Sounds of Japan
Why record just the visual when you can capture the sounds as well.

more>>

Backblog RSS feed

Click to subscribe