Backbone Magazine - Motivating the “What’s In It For Me?” Workforce<br />Manage across the generational divide and increase profits<br />Cam Marston

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Motivating the “What’s In It For Me?” Workforce
Manage across the generational divide and increase profits
Cam Marston

October 12, 2007

By Reg Nordman

This is a much needed essential book. The author is a Gen X’er who has made a career from explaining how to get the best from a multi-generational workforce. If you, like me, need to hire and inspire Gen X and Millenia workforces, then you must get this book! It will also help you understand your children! Lessons learned, you do not “suggest” how things should be done, you tell and show, with clear directions.

Use clear straightforward language
Don’t assume anything
When an employee gets it right, celebrate!

According to some of his research the Millenia generation is on line to be a Hero generation.

Motivating the “What’s In It For Me?” Workforce
Manage across the generational divide and increase profits
Cam Marston
2007
ISBN 9780470124147

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