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The Myths of Innovation
Scott Berkun   |  September 18, 2008  

By Reg Nordman

This is a really good read! It includes thoughts on how individuals spread innovation and how society determines the impact. It's really a myth busting book.

He reinforces the "lucky or smart" comments from "Fooled by Randomness" and there are lots of great quotes: Steve Jobs, "real artists ship"; Dewey, "A problem, properly defined is partly solved."
 
He also discusses, very well, what Osborn really meant in "Applied Imagination" when inventing brainstorming. He felt that an equal amount of time needed to be spent on facts, ideas and solutions and that people were too quick to jump to a solution. Another takeaway line is, "No one knows what’s possible."

There are some parallels in Godin’s rant on competence vs. brilliance, i.e. competent managers are scared to try anything new, since it threatens their competence. And a great line on Frederick Taylor - he could have saved himself hours and hours of studies if he had asked the workers where the process was inefficient.


The Myths of Innovation
Scott Berkun

2007
ISBN 0596527055
 
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