Who’s got your back
The secret to finding the 3 people who will change your life
Keith Ferrazzi   |  August 20, 2009  

By Reg Nordman

Keith wrote the very enjoyable Never Eat Alone. Now he comes up with an even better book that is relevant to us all who try to be authentic in every way.

I knew he was on top of things when he quoted an exchange at one of his Greenlight Group meetings.

"I really do not think my sales group is up to snuff."

"Yes? So what is your marketing group saying?"

"What does that have to do with it? I am having trouble with my sales."

"Well, it usually comes back to what marketing is saying."

Had to love the guy right off the bat!

He has four mindsets that you need in order to proceed:

• generosity
• vulnerability
• candor
• accountability

The tenets he lays out for high performance relationships and companies have somethings in common with The Rockefeller Habits, but this book goes much further. You need:

• a vision cw an exit strategy
• commitment
• comprehension
• chemistry & curiosity
• diversity

On top of the wonderful stuff in the book there is a host of supporting info on his website and blog:

http://www.keithferrazzi.com/WGYB/resources2.php
http://www.keithferrazzi.com/blog/
http://www.ferrazzigreenlight.com/

I especially liked his chapter on what this means for team based sales. It is extremely relevant in today's selling environment. Read it on the website http://www.keithferrazzi.com/WGYB/docs/Never_Sell_Alone_Extended_Chapter.pdf

Buy this one and read it a few times. Get one for your children. Well written and clear, I found it hard to put down.


Who’s got your back
The secret to finding the 3 people who will change your life
Keith Ferrazzi
2009
ISBN 9780385521338