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Taming the Search and Switch Customer
Earning customer loyalty in a compulsion-to-compare world
Jill Griffin
| May 8, 2009
By Reg Nordman
The author is called the Loyalty Maker and this book is evidence that she really does know her stuff (see www.loyaltysolutions.com). The book covers large and small B2C and B2B sales so well. The compulsion to compare seems to be now part of our human nature.
Her thoughts about using some of the new solution media channels are bang on. The demographics in clients are changing and the new guys on the block are used to the social media. They are certainly keen on using the Internet to keep all vendors honest. Your product/service can rise and fall on customer reviews online.
The chapters are short enough that you can take it all in and she uses good real world examples to illustrate the points. I think sales is all about the story and the author has good stories. I think that any business person would benefit from reading this book. Very readable, highly interesting and perfect for a coast-to-coast plane ride. So pick it up and enjoy it.
Taming the Search and Switch Customer
Earning customer loyalty in a compulsion-to-compare world
Jill Griffin
2009
ISBN 9780470345047
The author is called the Loyalty Maker and this book is evidence that she really does know her stuff (see www.loyaltysolutions.com). The book covers large and small B2C and B2B sales so well. The compulsion to compare seems to be now part of our human nature.
Her thoughts about using some of the new solution media channels are bang on. The demographics in clients are changing and the new guys on the block are used to the social media. They are certainly keen on using the Internet to keep all vendors honest. Your product/service can rise and fall on customer reviews online.
The chapters are short enough that you can take it all in and she uses good real world examples to illustrate the points. I think sales is all about the story and the author has good stories. I think that any business person would benefit from reading this book. Very readable, highly interesting and perfect for a coast-to-coast plane ride. So pick it up and enjoy it.
Taming the Search and Switch Customer
Earning customer loyalty in a compulsion-to-compare world
Jill Griffin
2009
ISBN 9780470345047
