Backbone is about business, technology, lifestyle, innovation, bold ideas, trends and events
 

Secrets of Social Media Marketing
How to use online conversations and customer communities to turbo charge your business
Paul Gillin   |  April 16, 2009  

By Reg Nordman

Paul wrote The New Influencers. This new book is a well researched and well written continuation of how he sees the marketing world still evolving.

This book is so filled with useful advice and numerous links (www.SSMMBook.com) that any review can not do it justice. Gillin’s long history in the tech community makes him the correct guy to do this type of book. I t is a clear easy compelling read.


Secrets of Social Media Marketing
How to use online conversations and customer communities to turbo charge your business
Paul Gillin
2009
ISBN 9781884956850.
 
Backbone magazine Speakers' Corner 


Insightful business speaker Jim Harris talks innovation in 
Speaker's Corner 

Start Me Up Innovation Campaign

Backbone magazine latest digital issue

Backbone's Cloud Portal

Backbone's Digital Economy Acceleration Committee

Backbonemag on Twitter