Backbone Magazine - small is the new big<br />and 183 other riffs, rants and remarkable business ideas<br />Seth Godin

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small is the new big
and 183 other riffs, rants and remarkable business ideas
Seth Godin

April 14, 2008

By Reg Nordman

I think that Seth’s books are getting better. But this is not a "book" book; it's a collection of articles, newsletters and blog posts. However, it is real, quality, and very useful. Such useful ideas as, ” The best marketers, of course, use the needle and the vise at the same time. They don’t assault, they don’t demand, instead they earn attention. And they apply their marketing pressure so consistently and in such a measured and relentless way that sooner or later, they profit from it. ” A great book if you want it in small lumps or more. It would be a good plane ride book, but take a highlighter!

I love this one:
“1. Humans tend to work on a problem until they get a good enough solution, not a solution that’s right.
2. The marketplace often rewards solutions that are cheaper and good enough, instead of investing in the solution that promises to lead to the right answer.”

small is the new big
and 183 other riffs, rants and remarkable business ideas
Seth Godin
2006
ISBN 1591841267.

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