European Business Customs & Manners
Mary Murray Bosrock   |  March 31, 2008  

By Reg Nordman

This covers 31 countries in the EU. There is a very good introductory session with tips etc. for traveller. For each country there is then brief comments on:

• Basic background
• Vital statistics
• The people
• Meeting and greeting
• Names and titles
• Languages
• Conversation
• Body language
• Dining
• Drinking
• Toasting
• Tipping
• Manners
• Dress
• Gifts
  • Hostess gifts
  • Business gifts
• Helpful hints
• Punctuality
• Corporate Culture
  • Structure
  • Meetings
  • Communication
  • Business cards
  • Be aware
  • Socializing
• Especially for women
• Holidays & Festivals

In helping clients become more familiar with new markets in the EU this has been a very useful resource. A major part of building market relations is building trust. Having a grasp of how to do business in a new country is a help toward building that trust If you are looking at the EU and lack experience this would be a useful book (I just wish more Americans read this type of book before they traveled.) I found the chapter on Spain helpful in understanding business people during my recent visit to Argentina. She has written several books like this.


European Business Customs & Manners
Mary Murray Bosrock
2006
ISBN 0881664979