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Buying In
The secret dialogue between what we buy and who we are
Rob Walker
| March 20, 2009
By Reg Nordman
Quite the author. He is able to link cool hunting, trend setting, media watching and even William Gibson around branding today.
If you want to really feel like an isolated fossil, read some of the discussion of “famous” brands - it will age you. I saw some of what he is talking about on Lincoln Ave in Miami Beach, but I did not know what I was looking at! In discussions with a local artist I learnt just how true the story is that this book is telling.
If you care about getting generational buy into your company or product, this book is required reading (just like No Logo was). Good airplane read, logical and well written (well, he is a NY Times columnist!)
Buying In
The secret dialogue between what we buy and who we are
Rob Walker
2008
ISBN 978
Quite the author. He is able to link cool hunting, trend setting, media watching and even William Gibson around branding today.
If you want to really feel like an isolated fossil, read some of the discussion of “famous” brands - it will age you. I saw some of what he is talking about on Lincoln Ave in Miami Beach, but I did not know what I was looking at! In discussions with a local artist I learnt just how true the story is that this book is telling.
If you care about getting generational buy into your company or product, this book is required reading (just like No Logo was). Good airplane read, logical and well written (well, he is a NY Times columnist!)
Buying In
The secret dialogue between what we buy and who we are
Rob Walker
2008
ISBN 978
