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The Designful Company
A whiteboard overview
Marty Neumeier
| February 26, 2009
By Reg Nordman
An easy to read but insightful look at the impact of design on long-term profits and shareholder value.
I have waited a long time for an analysis like this. You will find a well thought out and logical train of thought from the core of design to the company bottom line. Lesson learned was the story of Samsung and how a focus on design has resluted in significant product growth. There are lots of folks with CEO/designer genes beyond Steve Jobs in the world.
Good airplane book in that you do not need many words to speak the truth.
The Designful Company
A whiteboard overview
Marty Neumeier
2009
ISBN 9780321580061
An easy to read but insightful look at the impact of design on long-term profits and shareholder value.
I have waited a long time for an analysis like this. You will find a well thought out and logical train of thought from the core of design to the company bottom line. Lesson learned was the story of Samsung and how a focus on design has resluted in significant product growth. There are lots of folks with CEO/designer genes beyond Steve Jobs in the world.
Good airplane book in that you do not need many words to speak the truth.
The Designful Company
A whiteboard overview
Marty Neumeier
2009
ISBN 9780321580061
