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Managers Guide to Marketing, Advertising and Publicity - Barry Callen | January 21, 2010
By Reg Nordman
Callen explains:
■The 14 principles of marketing communications strategy
■Common marketing mistakes to avoid
■Techniques for creating powerful marketing messages
■The many choices for delivering your marketing message How to take full advantage of digital platforms
Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, very useful checklists,and sidebars to guide managers step-by-step through everyday workplace situations. The text is simple, pragmatic and a pretty good “Coles Notes” for marketing guide.
■Report: Most Companies are Dumb When it Comes to Customer Intelligence (marketingpilgrim.com)
■Twitter at C Level (marketingpilgrim.com)
Managers Guide to Marketing, Advertising and Publicity
Barry Callen
2010
ISBN 9780071627962
Callen explains:
■The 14 principles of marketing communications strategy
■Common marketing mistakes to avoid
■Techniques for creating powerful marketing messages
■The many choices for delivering your marketing message How to take full advantage of digital platforms
Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, very useful checklists,and sidebars to guide managers step-by-step through everyday workplace situations. The text is simple, pragmatic and a pretty good “Coles Notes” for marketing guide.
■Report: Most Companies are Dumb When it Comes to Customer Intelligence (marketingpilgrim.com)
■Twitter at C Level (marketingpilgrim.com)
Managers Guide to Marketing, Advertising and Publicity
Barry Callen
2010
ISBN 9780071627962
