Content is part of the front line of your business which is why you can’t afford not to pay it the attention it deserves. What is content strategy? And what should you do once you've hired a content strategist? Rahel Anne Bailie gives sageful advice on how to manage content stragegically and what content must be able to do. Baillie warns, "Today, broken experiences can damage brands faster than ever."

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Presentation: Understanding the Content Strategy Landscape - (PDF - 6MB)
By: Rahel Anne Bailie, Content Strategist & CM Consultant, International Design Inc., 
Date:  October 3-4, 2011
Event: Internet Marketing Conference (IMC) Vancouver