At the recent South by Southwest (SXSW) conference which wrapped up last Saturday many new and emerging technologies were discussed, not the least of which was QR codes. We’ve talked about what these codes are in the past and what they can do for your mobile marketing, but SXSW really highlighted the popularity of this technology, especially through the marketing at the event itself. QR codes really caught SXSW by storm this year with lots of demonstrations of the technology and integrations like a scavenger hunt as well as some creative, “No Parking,” signs.

We’ve also seen some interesting new (and very mainstream) uses of the codes where some big brands are concerned. For instance, those of you who own Nintendos’s new handheld device may have noticed that it has a camera and that it exports user profile data and little cartoon avatars in a QR code that other consoles can then download. It’s a fun and social way to tie users together. The entire corporation is now using QR codes in their signatures so that anyone who corresponds with them can add their data and avatar to their 3DS (take a look at the video below for a good example of the way Nintendo implemented the codes).

With the next generation of mobile devices featuring everything from pre-installed QR reader software and QR readers already included in apps like Blackberry Messenger, this technology is only continuing to grow in popularity. Are you making the most out of it? Try the image for this blog post to see how a QR code works if you've never used one before.

Originally posted on Marqui's Web Marketing Blog

QR Codes: A Mobile Marketer’s Dream?

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April 5, 2011 9:15 AM

QR codes really caught SXSW by storm this year with lots of demonstrations of the technology and integrations like a scavenger hunt as well as some creative, “No Parking,” signs.

We’ve also seen some interesting new (and very mainstream) uses of the codes where some big brands are concerned. For instance, those of you who own Nintendos’s new handheld device may have noticed that it has a camera and that it exports user profile data and little cartoon avatars in a QR code that other consoles can then download. It’s a fun and social way to tie users together. The entire corporation is now using QR codes in their signatures so that anyone who corresponds with them can add their data and avatar to their 3DS (take a look at the video below for a good example of the way Nintendo implemented the codes).

With the next generation of mobile devices featuring everything from pre-installed QR reader software and QR readers already included in apps like Blackberry Messenger, this technology is only continuing to grow in popularity. Are you making the most out of it? Try the image for this blog post to see how a QR code works if you've never used one before.

Originally posted on Marqui's Web Marketing Blog

Blogger Profile: Marqui Web Marketing Blog
Marqui's Web Marketing Blog is brought to you by their marketing and consulting team to share ideas, best practices and trends from the world of web marketing. The blog aims to cover a broad array of topics relating to web marketing including content management, conversion optimization, SEO, email marketing and lead nurturing.

Posted by Sue Ansell at April 5, 2011 9:15 AM

Categories: Mobility Sales and marketing

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