studying-digital-media-feature.gif studying digital media studying-digital-media-thumb.gif studying digital media I'm teaching a class next week on "Online research: New challenges & opportunities". In preparation, I was thinking of all the ways to study online (and by this I mean both Internet and mobile) phenomena and to use online methods to study other things.
As I love typologies, I thought I'd prepare one on this.  Although such a list doesn't express the complexity of online research, I thought it would demonstrate the diverse ways to investigate digital media.

Online methods to examine online phenomena:
Methods to analyze online phenomena:
Online methods to study offline phenomena:
Offline methods to study online phenomena (which may or may not involve having users interact with digital media while capturing data):
As a colleague pointed out there's also design science and participatory design that involves creating digital media as research tool - this type of research could be place in every category.

Please let me know if I missed a major method, as I'd like this typology to evolve iteratively.

Orignally posted on Webslinger

Methods to Study Digital Media

studying digital media

I'm teaching a class next week on "Online research: New challenges & opportunities". In preparation, I was thinking of all the ways to study online (and by this I mean both Internet and mobile) phenomena and to use online methods to study other things.

As I love typologies, I thought I'd prepare one on this.  Although such a list doesn't express the complexity of online research, I thought it would demonstrate the diverse ways to investigate digital media.

Online methods to examine online phenomena:

  • computer-captured and compiled data (e.g., web metrics)
  • email, virtual reality, VoIP telephone or video call, or instant messaging interviews
  • diarying or user logs
  • remote observation (participant or nonparticipant)
  • online focus groups
  • web-based or email surveys
  • audience response systems
  • remote user testing or experiments
  • autoethnography (can be conducted through blogging)
Methods to analyze online phenomena:
  • social network analysis
  • semiotics or visual analysis
  • content analysis
  • discourse analysis 
  • hermeneutics
  • ethnography
Online methods to study offline phenomena:
  • web-based or email surveys
  • email, virtual reality, VoIP, or instant messaging interviews
  • diarying (e.g. through special software or blogs)
  • photo documentation via mobile device
Offline methods to study online phenomena (which may or may not involve having users interact with digital media while capturing data):
  • face-to-face interviews or focus groups
  • nonparticipant observation
  • contextual inquiry
  • verbal protocol analysis (talk-aloud method)
  • eye-tracking studies
  • user testing or experiments
As a colleague pointed out there's also design science and participatory design that involves creating digital media as research tool - this type of research could be place in every category.

Please let me know if I missed a major method, as I'd like this typology to evolve iteratively.

Orignally posted on Webslinger

Blogger Profile: Glen Farrelly
Glen's experience in the Internet has covered the full spectrum from coding to content, and from planning to promotion. This gives him a unique ability to help direct a company’s online strategy, while also having the know-how to lead a project to successful completion.

Posted by Sue Ansell at November 19, 2012 5:45 AM

Categories: eLearning

Comments

Name
URL (remove the http://)
Email
Comments (field is limited to 2000 characters)
   

TrackBack Link

    Printer-friendly     

Backbone Mag on Facebook Backbone Mag on Twitter Backbone Mag on Linkedin


Discovery 2014


Backbone magazine latest digital issue

Backbone magazine September 2013

Backbone magazine June 2013

Backbone magazine March 2013

Backbone magazine November 2012 issue

Backbone magazine September 2012 issue