Maximize Web Analytics | Presentation by Michael Hayward
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Categories
Enterprise Resource Planning (ERP) Archives
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November 22, 2011 9:15 AM
Learn about understanding channels in terms of your customer, getting marketing campaigns to work together to achieve the outcomes you're looking for and measuring only what is important.
Michael Hayward looks how to predict where your customer will go next and offers some solutions and useful models. Think like a database marketer! Plus: a reading list.
Presentation: Maximize Web Analytics - PDF (2MB)
By: Michael Hayward, CEO, ROI Labs
Date given: October 3, 2011
Event: International Marketing Conference (IMC) Vancouver
| Blogger Profile: Sue Ansell | |
| Sue Ansell is Online Communications Manager at Backbone magazine. |  |
Posted by Sue Ansell at November 22, 2011 9:15 AM
Categories: Business events Communications Sales and marketing Speakers Corner
